Cookie Mix

Williams Sonoma has undertaken a refreshing transformation of its cookie mix packaging, aiming to breathe new life into its collection. Below, you can compare the previous design with the newly revamped version. I chose a taller box that aligned more seamlessly with the stacked cookie photography, and also incorporated a contemporary stamp-type lockup. To enhance the product's visual appeal, I adopted bold condensed sans-serif typography for the product name, while introducing a playful script typeface for the flavor names. In lieu of a bold band of color, I used a single-color stamp design for each flavor, creating a sense of openness and white space that allows the photography to take center stage, shining even brighter. This refresh was so successful, the packaging has not yet needed a refresh as sales are still great!

​